Importance of packaging design

Packaging design is widely used in modern society. The product image design accounts for an important part of the proportion. Product image design is a concrete manifestation of the realization of corporate image integration-identification goals. It is a systematic image design with product design as the core, shaping and disseminating corporate image, showing corporate personality, creating brand, and profiting in fierce market competition.

This article mainly discusses the role, nature and importance of product image design in the market. Use the method of summarizing and concluding conceptual thinking to make a summary analysis of the mainstream of packaging design.

Packaging and packaging design are closely related to the technological development, economic conditions and material conditions of the times in the historical development process. They keep pace with the times and fully demonstrate the charm of packaging design in each period. The essence of product packaging design can be appreciated everywhere in life, but it is often ignored by people. Its role cannot be ignored.

Conceptual analysis of product image design

Product image design is more and more integrated into life, and products are presented to consumers more vividly. Not only can the image of the product be paid attention to on the product packaging, but designers are beginning to pay attention to the practicality and environmental protection of the product. Humanized design is always accepted by people, and people are willing to pay attention to their products and invest in them. The trend of product image design is becoming more and more design-oriented, which fits different levels of consumers and gives people a deeper aesthetic feeling.

What is product image design

Product Identity Design (Products Identity for short PI) is the overall image design that serves the enterprise. It takes product design as the core, revolves around people’s needs for products, and suits people’s individual and social needs to a greater extent. A sense of identity changes people’s lifestyles and improves the quality and standard of life.

1.Content

Product image design is a concrete manifestation of achieving corporate image integration-identification goals. It is a systematic image design with product design as the core, shaping and disseminating corporate image, showing corporate personality, creating brand, and profiting in fierce market competition.

2.Function

The formation of a unified sensory image and a unified social image can play a role in enhancing, shaping and disseminating the corporate image, strengthening the overall quality of the company, creating a brand effect, and making a profit in the fierce market competition.

3.Nature

The formation of a unified image feature in the design, development, development, circulation, and use of a product is the result of the integration of the internal quality image of the product and the external visual image of the product.

Importance of product image design in the market

The market value of product image design

The value of product image in market economy competition is mainly manifested in that the product image enables enterprises or interest groups to obtain higher and more economic returns, so that the overall image of enterprises and interest groups is improved and the influence of society is continuously expanded, thereby occupying Greater market share promotes social development.

The impact of product image design on consumers

1. Substance

Product image design can not only make people feel the image of the product intuitively, but also understand the role, performance and efficacy of the product. Convenient for consumers to buy and adopt.

2. Spirit

The beautiful image of the product can enhance consumers’ desire to buy. Consumers at different levels pursue different designs and aesthetics, and have different demands for consumer products. However, the image design of products directly stimulates the sensory nerves of consumers, thereby allowing consumers to make subjective choices of products.

Obtained the satisfaction of this particular interest in spirit or function. Image can stimulate people to improve their lives. People not only choose products from a functional perspective, but also choose products from an image perspective. Therefore, owning a certain product brand is seen as a sign of judging people’s own progress, and it becomes an important aspect for people to show themselves to the outside world, because they need to show a certain style image they want.

3. The impact of product image design on the enterprise

Economic profit

Product image is an effective way to establish brand reputation and value, and is an important factor in the formation of intangible assets. An image is an asset, it is a manipulator, and a carefully constructed exchangeable commodity. Show its own vitality from the product image to maximize the company’s assets.

The product value and social wealth of the product image conform to the mutual relationship. Fundamentally speaking, the law of image is completely interactive and indivisible. The law of circulation means both challenges and opportunities. In comparison, the continuous cycle from image to value to wealth and back to image gives the company a new meaning to the concept of “life cycle”. Product image controls value, value generates wealth, and wealth promotes product image enhancement.

Corporate Image

Product image is an important part of corporate image. It is a powerful means for companies to design and shape corporate image in a specific business and competitive environment. This determines that its basic function is to use various communication methods and media, through product.

The company’s existence, business ideas, business behaviors, business characteristics and individuality are communicated in an integrated, organizational and systematic manner to gain the recognition, love and support of the public, and use the intangible assets of a good corporate image to create more brilliant Operating results.

A good product image contributes to the establishment of a corporate image. When the company shows a strong sense of social responsibility, pays attention to safeguarding public interests, and provides the market with high-quality products and services that are practical, convenient, economic, safe and hygienic, it has established a good corporate image in the market and enhanced customers’ The reputation and trust of the company. Such experience, perception, and impression often play a decisive and long-term role in the purchase behavior of customers.